The Rise Of The Smart Creative
Should you hire Boomers? Millennials? Gen Z? Gen X? Nope. It’s time to start hiring employees based off of their mindset, as opposed to their experience.
We often hear about millennials being the ones that are going to take over the workplace, but if you want to look beyond (overused) generational labels and look at the larger picture, you’ll find that your business will thrive by hiring “Smart Creatives.”
So, What Is A Smart Creative?
This term is coined in the book “How Google Works” by Eric Schmidt and Jonathan Rosenberg. In the book, they describe the type of employees that Google attracts, along with some stories of how Google started their unique hiring and retention process.
Don’t have time to read the book? Here’s a chat that Eric and John did at Oxford.
If you’re an HR manager or even an employee trying to create a google-like atmosphere within your office, this book is a good starter kit for building a culture similar to Google’s.
