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The Rise Of The Smart Creative
Should you hire Boomers? Millennials? Gen Z? Gen X? Nope. It’s time to start hiring employees based off of their mindset, as opposed to their experience.
We often hear about millennials being the ones that are going to take over the workplace, but if you want to look beyond (overused) generational labels and look at the larger picture, you’ll find that your business will thrive by hiring “Smart Creatives.”
So, What Is A Smart Creative?
This term is coined in the book “How Google Works” by Eric Schmidt and Jonathan Rosenberg. In the book, they describe the type of employees that Google attracts, along with some stories of how Google started their unique hiring and retention process.
Don’t have time to read the book? Here’s a chat that Eric and John did at Oxford.
If you’re an HR manager or even an employee trying to create a google-like atmosphere within your office, this book is a good starter kit for building a culture similar to Google’s.
A smart creative is an employee that doesn’t chase compensation; they chase the ability to cause change and disrupt industries. They’re not the type to cause any workplace problems; they are the ones that are finding solutions to some major problems.
Most importantly, smart creatives aren’t afraid to fail. They’re not scared to try something new, and they will do their best in collecting data and analytics to make sure that their ideas are foolproof.
They will also challenge employees and set high goals for themselves and the people around them. It’s safe to say that these people are leaders, but it’s also safe to say that they know how to follow.
