The Rise Of The Smart Creative

Jeffrey Fermin
5 min readAug 8, 2019

Should you hire Boomers? Millennials? Gen Z? Gen X? Nope. It’s time to start hiring employees based off of their mindset, as opposed to their experience.

Illustration by Abbey Lossing

We often hear about millennials being the ones that are going to take over the workplace, but if you want to look beyond (overused) generational labels and look at the larger picture, you’ll find that your business will thrive by hiring “Smart Creatives.”

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Jeffrey Fermin

Howdy 👋🏼 I’ve been in HR Tech since 2011 when I co-founded Officevibe (left 2016) | Trying to make the future of work the present | Let’s talk people ops 💬