Setting KPIs for Video Marketing

Jeffrey Fermin
9 min readJun 30, 2020

--

The information age has gotten so advanced that it has allowed companies to leverage big data to generate video, with hopes to get the most out of their marketing initiatives.

Whether you’re a brick-and-mortar store looking for more foot traffic, or an enterprise-level software-as-a-service tool, chances are you’re using data and market research to help bring in more business.

--

--

Jeffrey Fermin

Howdy 👋🏼 I’ve been in HR Tech since 2011 when I co-founded Officevibe (left 2016) | Trying to make the future of work the present | Let’s talk people ops 💬