Run a Business Instagram Account Better Than Your Favorite Brand

A couple of tips on running a successful business Instagram account, with inspiration from accounts that get it right.

Jeffrey Fermin
5 min readAug 13, 2020


Nowadays, a business can not reach its full potential without a notable social media presence. Cultivating a massive loyal following is the goal.

Among the many social media platforms out there, Instagram is the one with the most engagement. According to a recent study, Instagram has 58 times more engagement per user than Facebook.

New brands and companies blossom every day and disrupt markets by creating great content that’s visible to a large audience. It’s vital to have an effective Instagram strategy to survive. Here are some tips to get your IG strategy right.

Research What Works For Other Brands

No matter how original your new idea is, there’s an Instagram account out there with a similar brand. Look through their posts, what content earned the highest engagement? And of course, which ones fizzled out?

Getting inspired by a fellow business owner can help you come up with amazing ideas. Using a profile for inspiration is one thing, but make your content specific to your brand. Replication is quickly spotted on social media and you don’t want to be the brand that’s getting called out for unoriginal posts.

Plan Your Posts

Consistency, consistency, consistency.

Regular posting is crucial for growing business to consumer engagement. Posting quality content and waiting for followers to come doesn’t work.

Our posts disappear off of someone’s feed in a matter of seconds, routine posting keeps your brand at the forefront of the consumer’s mind. Connect your other social media accounts to your posts so all platforms can share the fresh content.



Jeffrey Fermin

Howdy 👋🏼 I’ve been in HR Tech since 2011 when I co-founded Officevibe (left 2016) | Trying to make the future of work the present | Let’s talk people ops 💬