Personalize Marketing for Customers … or else

A brief overview on personalized marketing and why It’s going to be an important factor to your marketing department’s success.

Jeffrey Fermin
6 min readAug 13, 2020


In the past decade, digital marketing has revolutionized the marketing landscape. Though traditional marketing is still prevalent, the majority of brands are going digital.

Why digital marketing works? It’s pretty simple: the return on investment is a lot higher.

With analysts predicting that there’s going to be substantial growth in digital marketing budgets, marketers are going to go the extra mile to make sure that their company stands out on newsfeeds, emails, and blogs.

This is where personalized marketing comes into play — allowing consumers to get an individualized marketing experience that’ll keep brands at the top of their minds.

What Is Personalized Marketing?

Personalized marketing, also called one-to-one marketing or individual marketing, is a strategy that leverages data and MarTech to create a unique experience tailored to a consumer.

With the advancements in data collection, analytics, and digital services, a company can deploy real-time personalization tactics to create a better experience for their audience.

To sum it up, it’s data-driven advertisements, content (of all forms), and experiences that are tailored to the person receiving it.

Examples of Personalized Marketing

Crafting an individualized marketing experience has a lot to do with data and what you intend on doing with it. Some companies like Target have gotten so good at personalization they can even predict when an individual is expecting.



Jeffrey Fermin

Howdy 👋🏼 I’ve been in HR Tech since 2011 when I co-founded Officevibe (left 2016) | Trying to make the future of work the present | Let’s talk people ops 💬